Earn Up to 30,000 $ Using Social Media Marketing (1)

How To Get Started in Social Media Marketing In 2023

Irrespective of which field or business you are in, we all need social media to protect and develop our online reputation, and to grow as individuals or businesses.

For this growth to happen, social media marketing is the only way.

In this blog, we are going to look at what is social media marketing, its importance and how to get started as a beginner. This is a short blog that hardly takes 4-5 minutes.

Read it completely till the end, not to miss any important elements covered in the blog.

What Is Social Media Marketing

Social media marketing is one of the 8 core branches of digital marketing. It is used to leverage the power of social media platforms or networks to achieve individual or business goals and objectives.

Some platforms that fall under the category of social media are Instagram, Facebook, Pinterest, LinkedIn, YouTube, etc.

Social media marketing influence is more on the netizens compared to other digital marketing methods. 

Social Media: Importance

There are many articles on the web covering hundreds of reasons why social media or marketing on social media is important.  

However, I am listing the major reasons for both businesses and individuals.

Build awareness and recognition – Whether you are a brand or individual, social media marketing will help you in creating awareness and recognition among the digital communities.

Who also happen to be people in the real world!

Tremendous reach with a small budget – A device with internet connectivity is all you need to reach your target audience located at any place on the earth.

You can reach millions of people right from your desk even with zero or a small budget.

Sell products or services online– today’s social media platforms are very much advanced and support, individuals and businesses to sell physical or digital products online.

Starting from a homemade pickle to high-end business solutions are being sold over social media.

Generate Leads & Opportunities– Be a business owner, freelancer, job seeker or an aspiring individual who is looking for leads, freelance projects, job opportunities, etc.

Social Media enables you to tell your story and attract online communities.

Create Multiple Income Streams– While 90% of the users on social media come for entertainment the rest 10% make money out of it.

Social media will help you create multiple income streams for both businesses and individuals.

There are a lot of other reasons justifying why marketing on social media is important for our growth. We will look at them in the blogs to come!!

Marketing On Social Media: Get Started

Whatever our reasons are, we all agree that marketing on social media is important for us to grow as an individual or a business.

Now, the main question is how to get started? Where to begin, how to plan and how to go on with social media marketing.

Do not worry, I have created a simple step-by-step process for beginners to kick-start social media marketing. Let us have a look:

Pick a niche or business

If you already have a business or niche then it’s great! Otherwise, pick a business or niche that you would like to work on.

There are a lot of blogs guiding what is a niche and how to pick one, best niches for social media etc.

Even I have made a couple of blogs on this- available on the DigitalOwls website check it out if required.

Define goals & objectives

Once you have a business or niche figured out, it is time to define your marketing goals and objectives.

In simple words list out what you are aiming to achieve through social media marketing.

Are you planning to create brand awareness? generate leads? find freelance projects? sell products? offer services??

Grow digital presence and audience?? What is it you are trying to achieve??

Refer to our blogs- difference between goals and objectives, top 30 social media marketing goals and objectives for some knowledge in this area.

Find essentials resources

Identify the list of skilled individuals, tools and platforms you will require to design, execute and manage the process.

For example, you might need people who are good at content creation, graphic design, market research, competitor analysis, social media expert, etc.

In most cases, it will be a 1–3-person team who manages all these areas. So do not worry if you are alone in this!! I am here to support you!!

Understand your audience

Before planning the marketing activities first, you should know your audience well. Otherwise, how perfectly you might plan and implement the rest of the parts, it will still be a flop show.

It is important to know who is your target audience, their likes & interests, platforms they are present on, websites they visit and other essential information.

Check out my blog- factors to define your target audience to know some tricks.

Content & Calendar

If you complete working properly on the first 4 steps perfectly it’s time to start creating your content and design a strategy and post calendar.

They say content is the king which is absolutely true and you have to be very focused when you are creating content for social media posts.

This is a vast topic to cover and I have 10+ blogs on this area, explore them for in-depth knowledge


That is it!! You are all set. One small suggestion, create content for at least 30 days prior.

So that you can focus on the promotional activity and get enough time to study existing social media marketing analytics and work on the upcoming month’s content based on these insights.

I hope you have learned something new today!!

There are many blogs on DigitalOwls covering social media marketing. Refer to them.

With the knowledge of social media marketing, you can earn up to 30,000$ per month!! Learn from my free blog series and become an expert in social media marketing!!